Photo: Mattias Bardå Photo: Mattias Bardå

Emma Frans

Emma Frans (b. 1981) has a PhD in medical epidemiology, is a scientist at world renowned Karolinska Institutet and has previously taught at the University of Oxford. She has successfully gained a large following on social media with her witty and point on content on critical thinking and scientific approach. Emma writes columns for Svenska Dagbladet, has been a host on Swedish National television for Future Around the Corner and The Nobel Studio and has hosted the podcast Heart and Brain for Swedish National radio (winner of Radio Show of The Year 2020). In 2017 she was awarded The Big Journalist prize in the category Voice of The Year. Later the same year she was announced as Educationalist of the year by the Swedish Science and Education Association. She has since then received several awards and is a prominent voice in Swedish and international media.


Shortlisted for The Carl von Linné Plaque Sweden – Tänk som en forskare Think Like a Scientist 2023
H.M. The King’s medal, The Royal Order of the Seraphim Sweden 2021
The Golden Ear, Hjärta & Hjärna (Radio program of the year) Sweden 2020
Public Educator of the Year Sweden 2019
“100 years of Democracy” Sweden’s Government Office (Democracy ambassador ) Sweden 2018
Great Journalist Award (Voice of the Year) Sweden 2017
Educator of the Year Sweden 2017
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New Title: The Expert Paradox

Imagine a world without experts. A bit of a relief to do without all of the know-it-alls and mansplainers, right? But if all of the experts suddenly disappeared, you’d probably feel a bit lost. After all, the experts are the ones that lead you in the right direction. They’re helpful when you want to inspect a suspicious birth mark, get your driver’s license, or check the weather forecast for the weekend. During the last few years, a lot of people have turned to scientific authorities for definitive answers: just to discover that scientists sometimes bicker among themselves and can be wrong. So when should you listen to the experts? And what happens when they’re wrong?

The Expert Paradox shows that, even though it’s valuable to listen to experts, trusting scientific authorities blindly can lead to devastating consequences. Here, you get all the right tools you need to benefit from other’s knowledge in the best way possible.