Carl Blomqvist (b. 2013) is already a familiar face on national TV and social media thanks to his enthusiastic book recommendations. He has become a voice for young readers and a passionate advocate for getting more children into books. Fredrik Blomqvist (b. 1986), is an author and educational developer. Together, this father–son duo has created the epic series The Tale of Frejo, a magical adventure where Carl’s imagination and Fredrik’s storytelling craft come together.